Blake Aurora 
The customer engagement-retention connection In the competitive landscape of e-commerce, acquiring new customers is just the beginning of the journey. The real challenge and opportunity lie in keeping those customers coming back. According to research from Bain & Company, increasing customer retention rates by just 5% can lead to profit increases of 25% to 95%. … Read more
The personalization revolution in e-commerce The e-commerce landscape has undergone a dramatic transformation in recent years, with personalization emerging as the defining factor separating successful online stores from the rest. In 2025, artificial intelligence will become the driving force behind this personalization revolution, enabling businesses to create tailored shopping experiences that feel genuinely human despite … Read more
Behind every AI-enhanced API product that succeeds in production lies one crucial factor: performance management. And in this case study, we’re putting a spotlight on CustomGPT.ai, a platform that transforms proprietary data into highly tailored, chat-based interfaces using large language models (LLMs). What makes CustomGPT.ai interesting isn’t just its capabilities, but how it ensures fast, scalable, and reliable performance for … Read more
In today’s software ecosystem, rapid releases are the norm, and AI-powered APIs are evolving just as fast. That’s why continuous quality assurance (QA) is no longer optional. You can’t manually retest everything every time a model shifts. The solution? Intelligent, automated testing tools like Testsigma. Testsigma is a cloud-based, low-code test automation platform powered by AI. It’s built to … Read more
AI-powered APIs bring intelligence to digital experiences—but also complexity. Unlike traditional APIs, their outputs can change over time due to model updates, user feedback loops, or probabilistic responses. This makes consistent testing even more crucial. That’s where Katalon Studio comes in. As a full-featured test automation platform, Katalon helps QA, developers, and product teams verify the behavior, stability, and … Read more
When AI and APIs converge, they create powerful opportunities but also new responsibilities. Building an AI-powered API isn’t just about connecting your model to an endpoint. It’s about delivering reliable, secure, and high-performing intelligence at scale. To win with AI APIs in production, you must master two core pillars: quality and performance. Why? Because AI introduces unpredictability, APIs must meet high … Read more
One of the greatest benefits of integrating AI/ML into software development is speed not just speed of inference or computation, but speed of delivery, iteration, and deployment. AI-powered APIs let you plug in intelligence without building massive infrastructure from scratch. That’s why they’ve become essential tools for developers and product teams looking to shorten development cycles without sacrificing performance … Read more
When building AI-powered APIs, it’s easy to focus solely on performance and forget about something just as critical: robustness. A well-designed API isn’t just functional, it’s resilient, well-documented, scalable, and easy to understand for both humans and machines. In AI systems, robustness takes on additional meaning. Because your API may be serving probabilistic or learning models, you need to design … Read more
APIs are the backbone of modern software. And when those APIs power intelligent, AI-driven systems, their development lifecycle becomes even more critical. Enter Postman, the world’s most popular API collaboration platform, and its newest AI assistant, Postbot. Whether you’re prototyping endpoints for a machine learning model, testing a data classification service, or integrating third-party NLP tools, … Read more
Building AI-powered APIs isn’t just about plugging a machine learning model into an endpoint. It’s about creating scalable, secure, and maintainable systems that deliver intelligent behavior at speed and under pressure. Whether you’re a startup launching a smart feature or an enterprise rolling out a new product platform, developing and managing AI-driven APIs comes with unique … Read more